Gustavo Pelaez
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Four projects. Each one a different problem, a different context, and a real outcome.
AlgaeCal
Built Spine 0→1 — token-based design system with 3-tier architecture, adopted across design and engineering.
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Super.com
Created a unified hub for all earning opportunities. +8.6% D1 redemptions · +24.9% M1 engagement.
FARM Rio
Designed Brazil's first Farm Rio iOS app — now the country's leading fashion app.
ChefsClub
Rebuilt the restaurant discovery experience to support 75% growth in catalogue. App Store 4.1 → 4.6 · +20% user base.
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