Gustavo Pelaez
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Four projects. Each one a different problem, a different context, and a real outcome.
Energy Array
Led UX, UI, and information architecture of a complex enterprise data platform for utility providers.
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AlgaeCal
Built Spine 0→1 — token-based design system with 3-tier architecture, adopted across design and engineering.
Super.com
Created a unified hub for all earning opportunities. +8.6% D1 redemptions · +24.9% M1 engagement.
FARM Rio
Led the design of FARM Rio's first iOS app — bringing one of Brazil's best-known fashion brands to mobile.
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