Vancouver, BC
Design that ships. Teams that grow.
I am a Product Designer with 15+ years shaping digital products that drive growth and user engagement. I specialize in turning complex problems into scalable, high-impact experiences — bridging business, design, and engineering.
I’m a Product Designer with over 15 years of experience working across e-commerce, fintech, and growth-driven products.
Throughout my career, I’ve led several end-to-end design initiatives — from discovery to delivery — partnering closely with product, engineering, and business stakeholders to ship meaningful outcomes.
My work focuses on simplifying complexity, improving conversion, and unlocking new revenue opportunities through thoughtful UX and experimentation.
More recently, I’ve been expanding my impact beyond execution — contributing to product strategy, mentoring designers, and helping teams build scalable design systems.
On a personal note, I'm a proud dad of two, a rocker, an amateur guitarist, and a soccer fanatic living in denial that my team is actually the best in the world.
Skills that bridge design and business impact.
My tools
Figma
Claude AI
Maze.design
Miro
Notion
Jira
Framer
Design Leadership & Mentorship
AI Agent-Driven User Experience
Product Discovery & Research
Complex UI & Rapid Prototyping
Data-driven decisions. Always
Design Systems from 0 to 1
Web & Mobile Design
Lean UX & Agile
