A new revenue stream with no home to live in.
In early 2023, Super.com identified a significant opportunity: users could earn money through games, tasks, and surveys. The business case was clear. The product experience was not.
Earning entry points were scattered across the app with no clear hierarchy. The redemption flow was unintuitive. Users who discovered the feature struggled to act on it — and most never came back.
Lead designer across the full product lifecycle.
I was the sole designer on this project, working in close collaboration with a Product Manager, two engineers, and the Data team. My scope covered everything from initial discovery to final delivery and post-launch iteration.
The old Earn Tab wasn't earning its place.
Through user interviews and session recordings, we identified four core failure points in the existing experience:
From scattered to intentional.
Numbers that moved the needle.
"Gustavo's ability to translate complex business goals into elegant, user-centered solutions is remarkable. The Earn Tab was one of the most impactful projects of the year."
