Super.com
2023
Product Design · Mobile App
The Earn Tab
Turning passive users into active earners.
Super.com identified a new revenue stream in early 2023: users could earn money through games, tasks, and surveys. But the product wasn't ready. I led the end-to-end design of the Earn Tab — a dedicated hub that unified all earning opportunities and drove measurable growth in engagement, redemption, and card conversion.
01 — Context
A new revenue stream with no home to live in.
In early 2023, Super.com identified a significant opportunity: users could earn money through games, tasks, and surveys. The business case was clear. The product experience was not.
Earning entry points were scattered across the app with no clear hierarchy. The redemption flow was unintuitive. Users who discovered the feature struggled to act on it — and most never came back. We needed a dedicated, cohesive space that could house all earning opportunities and make them feel like a core part of the Super.com value proposition, not an afterthought.
02 — My Role
Lead designer across the full product lifecycle.
I was the sole designer on this project, working in close collaboration with a Product Manager, two engineers, and the Data team. My scope covered everything from initial discovery to final delivery and post-launch iteration.
UX Research
Product Strategy
Information Architecture
UI Design
Prototyping
Usability Testing
03 — The Problem
The old Earn Tab wasn't earning its place.
Through user interviews and session recordings, we identified four core failure points in the existing experience:
01
Hidden entry points
Users couldn't find where to start earning. The feature lived 3–4 taps deep with no visual cues on main nav.
02
Fragmented experience
Games, surveys, and tasks lived in separate sections with inconsistent UI patterns, forcing constant context-switching.
03
Unclear earnings balance
Users didn't understand how much they had earned or how to redeem it. Balance was buried with no redemption CTA nearby.
04
Low return rate
Once users completed a task, there was no feedback loop or incentive to return. D1 retention was critically low.
04 — Before / After
From scattered to intentional.
Before
No dedicated Earn section in navigation
Games, surveys, tasks in separate flows
Balance buried in account settings
No redemption shortcut visible
No progress indicators or streak logic
Inconsistent card UI per earning type
After
Earn Tab as primary nav destination
Unified hub with categorised earning types
Earnings balance prominent at top
One-tap redemption from the Earn Tab
Streaks and progress to drive re-engagement
Consistent card system across all earn types
05 — Impact
Numbers that moved the needle.
+8.6%
D1 redemptions for Super.com card users
95%+ stat sig
+23.8%
D1 redemptions for Travel users
95%+ stat sig
+24.9%
M1 engagement on surveys and games
95%+ stat sig
+7%
M1 Super.com card conversion rate
95%+ stat sig
"Gustavo's ability to translate complex business goals into elegant, user-centered solutions is remarkable. The Earn Tab was one of the most impactful projects of the year."
Yanick Jimenez
Director of Product Design at Super.com
